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Amazon

Once a modest online seller of books, Amazon is now one of the largest companies in the world, and its former CEO, Jeff Bezos, is the world’s most wealthy person. We track developments, both of Bezos and Amazon, its growth as a video producer, the popular Prime service, as well as its own hardware, which includes the Amazon Kindle e-reader, Amazon Kindle Fire tablets, and Amazon Fire TV streaming boxes.

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Dominic Preston
One million robots.

That’s the milestone Amazon just crossed. As The Wall Street Journal notes, it’s coming up fast on the company’s total human workforce, which the paper estimates at 1.56 million people right now, and as Amazon’s CEO has said is likely to go down over the next few years.

The million includes the new touch-sensitive Vulcan robot unveiled last month, though probably not Amazon’s rumored work on autonomous humanoid delivery robots.

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Dominic Preston
Disabled Amazon corporate workers complain of alleged discrimination.

The Guardian reports that a letter was sent to executives last month, representing more than 200 Amazon employees, accusing the company of violating the Americans with Disabilities Act.

Complaints center around last year’s revamp of the company’s work-from-home policies for disabled employees, which workers also claim have been processed using AI automations. They further allege that the deletion of some Slack messages infringes their rights to organize.

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Richard Lawler
Amazon MGM has found its first James Bond director: Denis Villeneuve.

Amazon announced that the Blade Runner 2049 and Dune director is going to take on another high-profile franchise with the next James Bond flick. It will be the first one produced after Amazon reportedly paid $1 billion to obtain full creative control over James Bond.

Villeneuve:

I grew up watching James Bond films with my father, ever since Dr. No with Sean Connery. I’m a die-hard Bond fan. To me, he’s sacred territory. I intend to honor the tradition and open the path for many new missions to come. This is a massive responsibility, but also, incredibly exciting for me and a huge honor. Amy, David, and I are absolutely thrilled to bring him back to the screen.

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Charles Pulliam-Moore
Amazon and Kim Kardashian are making a live-action Bratz movie.

Kim Kardashian’s side quests don’t always make the most sense, but Deadline reports that she’s attached to produce and star in Amazon MGM’s new movie based on the Bratz dolls, which somehow feels very right.

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The Verge’s guide to Amazon Prime Day 2025
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Charles Pulliam-Moore
Streaming is eating cable and broadcast TV’s lunch.

Streaming platforms might be having a hard time bringing on new subscribers, but according to Nielsen’s most recent Gauge report, services like YouTube, Pluto TV, Roku, and Tubi overtook traditional broadcast TV and cable in terms of viewership for the first time last month.

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The Verge’s guide to Amazon Prime Day 2025
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Emma Roth
Amazon and Walmart are reportedly considering getting into stablecoins.

The retail giants are looking into ways they could use or issue stablecoins — a cryptocurrency pegged to the US dollar or another asset, according to a report from The Wall Street Journal. As noted by the WSJ, the move could allow Amazon and Walmart to receive payments faster, while avoiding fees from credit card transactions.

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Emma Roth
Have you seen more ads on Prime Video lately?

In an email to an ad buyer seen by Adweek, Amazon said it has “gradually increased” its ad load to four to six minutes per hour — double the two to three-and-a-half breaks it touted when rolling out ads in January 2024.

Kelly Day, the vice president of Prime Video International, said last year that the streaming service launched with a lighter ad load to give viewers a “gentle entry into advertising.”

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Jennifer Pattison Tuohy
Amazon Key is coming to apartment buildings.

Amazon Key Access Control system is a new building intercom solution that uses the Ring app to let apartment dwellers answer their building door and buzz people in on their phones.

The intercoms need to be installed by a property manager, and the system includes virtual keys for communal spaces; keys for individual apartments aren’t mentioned. Interestingly, Ring founder Jamie Siminoff left Amazon to run a smart building access solution, but he’s now back at Amazon.

<em>The new system offers four options: Intercom Boost can be added to an existing call box to show a resident directory on a smartphone, allow visitors to call through the Ring app, and allow residents to unlock the door.</em>
<em>Intercom Lite does the same thing but fully replaces the call box, or can be added to an existing one.</em>
<em>Intercom Plus is a touchscreen version that also shows a resident directory and acts as a keypad for building access.</em>
<em>Virtual Key can be added to an existing intercom, allowing users to unlock the building door and grant visitors access through the Ring app without the video intercom capability.</em>
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The new system offers four options: Intercom Boost can be added to an existing call box to show a resident directory on a smartphone, allow visitors to call through the Ring app, and allow residents to unlock the door.
Image: Amazon
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Jay Peters
More Amazon layoffs.

The company is laying off fewer than 100 staffers in its books division, Reuters reports. The company cut about 100 jobs on its devices and services team last month.

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Hayden Field
There’s going to be a movie about OpenAI CEO Sam Altman’s ouster (and subsequent rehire).

Amazon MGM Studios is reportedly making a movie that will depict the rollercoaster couple of days in November 2023 when OpenAI CEO Sam Altman was ousted by the board, then pulled an “Uno Reverse” and was re-hired, after which nearly all of the board members in question subsequently departed.

Luca Guadagnino is in talks to direct, according to The Hollywood Reporter, with Andrew Garfield in talks to play Sam Altman. Production could begin as soon as this summer, per the report, with filming locations in San Francisco and Italy.

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Allison Johnson
“Alexa, sing the song.”

I always enjoy Pablo Rochat’s delightfully unhinged projects whenever they cross my social media feeds and this one is no exception. It appears to be a work in progress, and really needs no further explanation but I will make two notes: 1) the tiny hats! 2) watch to the end for a great reaction.

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Andrew J. Hawkins
Amazon’s plan to develop in-car software for Jeep parent goes kaput.

The original deal between Amazon and Stellantis, first announced in 2022, was to create a “digital cockpit” for “millions” of Jeep, Dodge, and Ram vehicles — similar to how Google has developed operating systems for a handful of key automakers. But after three years, the two companies are now “winding down” that aspect of their partnership, Reuters says. (The e-commerce company also said it would purchase electric Ram ProMaster delivery vans; no word on whether that deal went through.) And it’s not looking good for a future Amazon in-car experience, as Reuters notes that most of the company’s Digital Cabin staffers have resigned or left the company.

reuters.com

[reuters.com]

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Wes Davis
Go read this report on AI’s effects on Amazon’s software labor force.

Amazon engineers related their experience creating software to The New York Times:

The engineers said that the company had raised output goals and had become less forgiving about deadlines ... One Amazon engineer said his team was roughly half the size it had been last year, but it was expected to produce roughly the same amount of code by using A.I.

The Times likens the shift to that of Amazon warehouses, where robots “have increased the number of items each worker can pick to hundreds from dozens an hour.”

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Tom Warren
Is Panos working on an Amazon foldable?

Former Surface chief Panos Panay left Microsoft for Amazon nearly two years ago, and now rumors are emerging that Amazon is in the early stages of creating a “large-sized foldable device” that might compete with Huawei’s folding laptop. That’s the rumor from Apple supply chain analyst Ming-Chi Kuo, who says the device, if development progresses, is “projected to enter mass production in late 2026 or 2027.” Perhaps the Surface Neo will finally become an Amazon reality.

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Wes Davis
Amazon says ‘hundreds of thousands’ now have access to Alexa Plus.

An Amazon spokesperson gave the figure to Reuters, adding, “...of course, some are employees and their families, but the overwhelming majority are customers that requested early access.”

However, Reuters says it found no evidence of Alexa Plus in the wild when searching “dozens of news sites” and social media.

Update May 17th: Amazon Spokesperson Eric Sveum emailed this statement to The Verge:

It’s simply wrong to say that Alexa+ isn’t available to customers—that assertion is false. Hundreds of thousands of customers have access to Alexa+ and we’re constantly inviting more customers that have requested Early Access.

reuters.com

[reuters.com]