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Amazon

Once a modest online seller of books, Amazon is now one of the largest companies in the world, and its former CEO, Jeff Bezos, is the world’s most wealthy person. We track developments, both of Bezos and Amazon, its growth as a video producer, the popular Prime service, as well as its own hardware, which includes the Amazon Kindle e-reader, Amazon Kindle Fire tablets, and Amazon Fire TV streaming boxes.

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Richard Lawler
Amazon laid off about 100 people in the team behind Alexa, Echo, and Zoox.

As reported by Reuters, the job cuts in its devices and services group were part of a “regular business review.” CNBC noted the company has laid off 27,000 employees since the start of 2022, with cuts impacting this group in 2022 and 2023.

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Jay Peters
Here’s Spider Noir.

Amazon showed off a first image of Nicolas Cage as the live-action Spider Noir for the upcoming Prime Video and MGM Plus TV show. A premiere date hasn’t been shared yet.

An image of Spider Noir in the Spider Noir show.
Image: Amazon
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Wes Davis
Sat Deploy.mp4.

In a video posted by the Amazon Project Kuiper LinkedIn account, we see what Ars Technica calls the first look at the low-Earth orbit satellites Amazon launched earlier this week to face off with Starlink.

Ars draws some conclusions about them based on the fuzzy video, noting that their trapezoidal design is comparable to SpaceX competitor Eutelsat’s OneWeb satellites.

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Jay Peters
Jeff Bezos is set to sell billions in Amazon stock.

He is planning to sell up to 25,000,000 Amazon shares over a period ending May 29th, 2026, according to an SEC filing. (Perfect timing to be able to afford GTA VI.) The shares are worth up to $4.75 billion, The Guardian reports.

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Jay Peters
Alexa Plus now has more than 100,000 users.

CEO Andy Jassy shared the stat on today’s earnings call, reports TechCrunch. Given how many Alexa-enabled devices are out there, though, that’s still probably a pretty low number, relatively.

The AI-powered assistant officially launched to a “small number” of customers at the end of March.

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Dominic Preston
Amazon’s newest Nova.

The company is busy building its lineup of Nova AI models, which includes video and voice generation and an agentic shopping tool. The latest launch is Premier — first teased when the Nova line made its debut — and it’s the most powerful yet, though it’s not a reasoning model. Instead, it’s designed for multistep tasks and training other models via distillation.

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Emma Roth
Amazon will invest $4 billion to bring faster deliveries to rural areas.

The ecommerce giant says the investment will help grow its rural network to more than 200 delivery stations and create over 100,000 new jobs. Amazon is aiming to triple the size of its rural delivery network by the end of next year, while “cutting average delivery times in half.”

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Richard Lawler
“He did the right thing.”

Said Donald Trump, speaking to reporters today about Jeff Bezos and Amazon’s response quickly disavowing any suggestion that it might tell customers how much Trump’s tariffs have increased the prices on their products. “Jeff Bezos is very nice... He solved the problem very quickly.”

It looks like we have our answer to Nilay’s question.

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Emma Roth
UPS is laying off 20,000 workers as it slashes Amazon deliveries.

UPS revealed the job cuts in its earnings report released today, which it says are linked to “lower volumes from our largest customer,” Amazon. The company announced earlier this year that it will decrease its Amazon deliveries by more than 50 percent by the second half of 2026.

The layoffs will affect around 4 percent of the company’s 490,000 employees. UPS also plans to close 73 of its buildings by the end of June.

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Jay Peters
Independent Bookstore Day vs. Amazon.

Independent Bookstore Day is on Saturday, but Amazon is having a book sale, too, reports Fast Company.

An Amazon spokesperson tells the publication that “The overlap was unintentional. The dates for our sale were set this year to accommodate additional participating countries.”

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Emma Roth
Some Amazon sellers are raising their prices.

Zulay Kitchen, which makes and sells kitchen gadgets, told CNBC that the company is “temporarily raising” the price of some of its products as it works to move production to India, Mexico, and other locations not subject to Trump’s 145 percent tariff on China.

Another seller, Pure Daily Care, plans to “stagger price increases” while trying to stretch existing inventory in case the US and China reach an agreement, CNBC reports.

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Emma Roth
Amazon’s Starlink rival has some catching up to do.

Amazon’s Project Kuiper is required to send 1,600 internet satellites into space by next summer under its FCC license, but sources tell Bloomberg that Project Kuiper is falling behind. The company has reportedly produced only “a few dozen” satellites so far, which means Amazon may need to ask for an extension from the FCC.

Project Kuiper’s first launch is now scheduled for April 28th after its initial attempt was scrubbed.

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Richard Lawler
Now Amazon is reportedly pausing new datacenter commitments too.

On April 10th, a Microsoft executive stated that the company was “slowing or pausing some early-stage datacenter infrastructure projects.” Today, CNBC reports a note from Wells Fargo analysts stating that they have heard a similar story about Amazon.

The article cites industry sources saying AWS has paused some leasing discussions, holding off on new projects without canceling already signed deals.

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Jay Peters
Amazon’s CEO on tariffs: “I’m guessing that that sellers will pass that cost on.”

That’s one tidbit from Andy Jassy’s interview with CNBC today, where he was also asked about things like AI and Amazon’s rumored bid for TikTok. Jassy published a lengthy annual letter to shareholders today, too.

Below is a portion of CNBC’s interview.

Big Tech’s tax bill is on the table in tariff talks

The UK is prepared to cut a tax that targets Silicon Valley, and other countries may follow suit.

Dominic PrestonCommentsComment Icon Bubble
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Richard Lawler
Amazon scrubs first Project Kuiper satellite launch.

A ULA Atlas V rocket carrying the first of 80 or so batches of satellites for Amazon’s Starlink competitor was scheduled for a launch attempt tonight, with the window opening between 7PM and 9PM ET. Bad weather, however, has forced a delay. Launch partner United Launch Alliance will provide a new window when approved.

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Andrew J. Hawkins
Zoox is testing robotaxis in LA.

The Amazon-owned autonomous vehicle company said it was bringing its retrofitted test vehicles to Los Angeles, equipped with safety drivers, as it gets closer to launching a public service. Zoox now operates test vehicles in the Bay Area, including San Francisco, Las Vegas, Seattle, Austin, and Miami. And it plans on launching publicly in Las Vegas and San Francisco later this year. LA is already has one robotaxi service operated by Alphabet’s Waymo — though its unclear when Zoox will make its vehicles available to the public there.

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