Moving on from Chrome acquisitions, we’re in the final section, starting with the state attorney. Michael Schwartz is arguing for an education campaign fund that would address “habit, inertia, and brand recognition” barriers that prevent rivals from attracting users and competing with Google. Mehta asks some practical questions: how much money should be put into the fund, and who decides what the campaign to make people aware of alternatives looks like? The attorney says at a high level, it would be Mehta — who doesn’t seem thrilled about that. “I assure you, I am not qualified to tell you what is a good marketing campaign and what is not,” he says.