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Apple

Founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne, Apple is best known for making some of the world’s most ubiquitous consumer devices, software, and services: the iPhone, iPad, iMac and MacBook computers, Apple TV, Apple Watch, iOS, iCloud, iTunes, Apple Music, Apple Pay, and many more. Led by CEO Tim Cook since 2011, Apple is one of the largest technology companies in the world alongside Microsoft, Google, Amazon, and Facebook.

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Richard Lawler
The next iPad Pro might add a new camera.

In Mark Gurman’s Power On newsletter for Bloomberg, he notes that iOS 26’s public beta is expected next week, and a possible tweak for upcoming M5-powered iPad Pros..

The M4 iPad Pro that launched last year switched the orientation of its front-facing camera for use in landscape mode since many people use it like that or in a laptop-like stand, but the new model could also include a portrait-oriented camera, so video calls look fine no matter which way you’re holding it.

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Emma Roth
The AirPods Pro 2 can now serve as hearing aids in more countries.

Apple CEO Tim Cook says the company has officially launched its hearing aid feature, along with the Apple Watch’s sleep apnea detection, in more locations, including Australia, Indonesia, Taiwan, Vietnam, and others.

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Richard Lawler
Apple’s next iPhone, iPad, Mac, monitor, and... CEO.

Mark Gurman’s newsletter runs the gamut of Apple nexts this weekend, starting with rumors of the “iPhone 17e” kicking off an annual refresh cycle for cheaper iPhones, more iterative chip-bump updates for the Mac and iPad starting this fall, and Apple’s first new Mac external monitor since 2022’s Studio Display.

There’s also some succession plan musing around (secretly swole?) CEO Tim Cook detailing why hardware chief John Ternus is most likely, and how the design team that will be reporting to Cook might do so via Alan Dye and Molly Anderson.

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Jay Peters
Apple is racing toward Formula 1 streaming rights.

At the moment, ESPN has the rights. But Apple has made a made a bid “worth at least $150 million a year to stream the races starting in 2026” and ESPN “isn’t going to try to match or beat that,” Business Insider reports.

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Charles Pulliam-Moore
Deepfakes and conspiracy theories are coming for The Morning Show.

When The Morning Show returns for its fourth season on Apple TV Plus on September 17, the UBA-NBN merger will be a done deal, and the newsroom will find itself dealing with a new slew of challenges as it tries to keep its audience informed about the truth.

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Thomas Ricker
My favorite Jeff Williams story.

Here’s the outgoing Apple COO and defacto head of design recounting the time that Steve Jobs willed a scratch-resistant display into existence after the original iPhone was announced and demonstrated with a plastic screen. Corning eventually dubbed the product “Gorilla Glass.”

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Thomas Ricker
PC demand in US plummets on tariff fears.

Demand for PCs in the US has cooled significantly from the spike saw in the first quarter, as demonstrated in the chart below. “What we’re witnessing here might highlight US PC demand slowing down in anticipation of the import tariffs looming deadline,” says IDC in its latest quarterly report. Lenovo dominated Q2 2025 with an estimated 24.8 precent global share of “desktops, notebooks, and workstations.” Apple placed 4th after a big 21.4 percent jump in year-over-year shipments. HP ranks 2nd, Dell 3rd, and Asus comes in at 5th.

Chart: IDC
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Jess Weatherbed
Apple has a taste for Formula 1.

The Cupertino company is in discussions with ESPN to acquire the Formula 1 broadcasting rights in the US next year, according to The Financial Times, following the success of Apple’s F1 Movie.

Apple TV Plus isn’t the only streaming platform rumored to be throwing its hat in the ring, however — reports from earlier this year also suggest that Netflix has its eyes on the prize, having helped to build US interest in the racing sport with its own Formula 1: Drive to Survive series.

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Dominic Preston
Apple’s big design decision.

Yesterday the company announced longtime COO Jeff Williams is retiring. Bloomberg has a good rundown of Williams’ responsibilities at Apple, and where they’ll go next — from supply chains to pet projects like the Apple Watch.

Williams also oversaw design, which he’s handing over to Tim Cook. Daring Fireball points out that’s unlikely to last. Apple hasn’t had a design lead since Jony Ive left, but “It seems like time for that now.”

“Six years after Jony Ive’s departure, today’s announcements leave it less clear than ever whose taste, ultimately, is steering the work of the company into the future.”

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Andrew Liszewski
Gary Oldman’s Jackson Lamb is returning for a seventh season of Slow Horses.

Ahead of season five which is set to premiere on September 24th, 2025, Apple TV Plus has announced that Slow Horses will be returning for a six-episode seventh season that will be based on Mick Herron’s Bad Actors — the eighth novel in their Slough House series.

The season will feature Jackson Lamb and his team “on the hunt to find and neutralize a mole at the heart of British Government before they can bring down the state.”

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Sleep Detection spotted in iOS 26 beta.

The third iOS 26 developer beta includes a new Sleep Detection feature for AirPods that allows them to “sense when you fall asleep and automatically pause media.” 9to5Mac first rumored this feature last month, which some users saw in the second iOS 26 developer beta as well.

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Andrew Webster
Apple Arcade has got worms.

But, like, the good kind. The subscription service just announced the four games that will be hitting in August, and the highlight is Worms Across Worlds, the latest iteration of the turn-based strategy series. It’ll be launching alongside Play-Doh World, Let’s Go Mightycat, and Everybody Shogi.

A screenshot of the video game Worms Across Worlds.
Worms Across Worlds.
Image: Apple