The joys of Red Dead Redemption 2’s open world are in its details. You must eat, you must bathe, you must shave, you must clean your guns. Minor characters all have elaborate routines, suggestions of a life beyond the player. Even background scenery demands attention. This onerous devotion to a rewarding cowboy fantasy birthed a culture that expects that developers Rockstar Games have accounted for nearly anything the player might do within its digital borders. Red Dead also takes place in 1899 — three years after the Supreme Court legalized racial segregation, midway through the presidency of a man who fought in the Civil War — which means, for some fans, era-specific racism becomes a part of the experience.
To play Red Dead Redemption 2 is to test the boundaries of what is possible within its elaborate simulation. One YouTuber in particular, Shirrako, has a channel full of taboo situations that he concocts for the viewing pleasure of his audience (like feeding an in-game feminist to a virtual alligator). But by far, his most popular video is “What Happens If You Bring Black Man To KKK?”, a three-minute Red Dead Redemption 2 clip that has been viewed over 8 million times. As it turns out, nothing happens.
“The KKK video was an idea many viewers wanted me to test,” Shirrako told The Verge. The top comment on the footage, which has 11,000 upvotes, bemoans that Rockstar didn’t account for a player forcing a black man and a KKK member to meet. After all, the spectator says, Red Dead Redemption is so detailed that it wouldn’t be a stretch to assume Rockstar might have hidden something special for curious players. What to make of that expectation? Is the cowboy fantasy inextricably linked with racism for players, even in this digital world? Should it be in a game?
In its 20-year history, Rockstar Games has garnered prestige for lavish playhouses where players can run amok, social mores be damned. Beyond the mechanical possibility spaces Rockstar expertly devises, its games are known for their social commentary and serious narratives. While not explicitly about race, Red Dead Redemption 2 does brush up against the subject. Your in-game posse has black characters in it, and you meet racists who are portrayed in a poor light. These are portions of the game that Rockstar has near-total authorship of, allowing it to express specific politics at the player. But in the multiplayer segment of Red Dead 2, the tenor of the land is dictated by the players.
Fans can customize their own black characters, which is an exciting option for many players — that is, until they actually go out into the world and interact with other people. According to many fans I’ve spoken to, Red Dead Redemption 2 fosters a particularly hostile environment for black characters. When Red Dead Online launched, I saw tweets remarking that black players couldn’t do anything without being called the n-word by players controlling white characters, or they were being hunted down for the crime of having dark skin. While some players found this phenomenon funny or unremarkable, others find the racism jarring: are these play styles betraying real-world beliefs?
“White Boys on Red Dead Redemption Online really be calling Black People Darkies,” one user on Twitter said. “And all though it is racist, it’s still kind of funny … Red Dead got these white boys on some throwback racist shit.”
“Played Red Dead Online for an hour today and already ran into two niggas role playing as ‘runaway slave catchers’ … & of course my character is black so y’all can tell how that went lmaooo fuck this man,” another said.
Over the last year, high-profile slip-ups of racial slurs from personalities like PewDiePie and Ninja have sparked at least some introspection within the gaming community. While many believe that the n-word doesn’t have a place in anyone’s vocabulary, others think that such words aren’t just acceptable, but endemic to the hobby. Recently, a post that called the n-word a “gamer” word went viral on Twitter. Make the mistake of leaving public chat on in any multiplayer game, and you’re bound to hear the n-word carelessly slung around by young white boys. But while racist slurs may be common both in digital and IRL spaces, many players I’ve spoken to over the last few weeks feel that it’s a little worse than usual in Red Dead Redemption 2 because of the game’s setting and commitment to realism.
Era-specific racism becomes a part of the experience
One black player, who I’ll refer to as Louis, told The Verge that, while playing as black characters in multiplayer games is generally “hit or miss,” in Red Dead Redemption Online, being black “makes my character a target.” Red Dead Online is famed for being a chaotic mess for everyone, but the nature of the attacks against his characters can often be racial in ways that go beyond just being called the n-word.
“I was in Blackwater when a fight broke out,” he says. “Normal trash talk ensued and a white character told me ‘You know what year it is?’” The implication being, of course, that the game’s time period made it particularly dangerous for that character. Being that most MMOs take place in fantasy lands or in modern settings, Red Dead Online carries the unique burden of having real-world history that can color its arenas. According to Louis, playing the game often means being called the n-word, a slave, and so on.
“More recently, I got into a fight with two white characters whose clan name was ‘The Grand Wizards,’” he says, an obvious reference to the KKK. Admittedly, Louis says that he can have a fine time within the multiplayer — most people aren’t horrible — but when it’s bad, it’s bad in a very specific way.
Another player, who is white but says he often makes black in-game characters to add “diversity” to his friend group, told The Verge that every single time he kills someone in Red Dead Online, he gets called the n-word. It doesn’t offend him, he claims, but it still happens.
Jared Rosen plays online as a black woman. (“I didn’t want to be another white cowboy,” he says.) Players will often try to hogtie him while screaming racial slurs, he says. “Posses comprising of men and also myself will spontaneously disband or kick me, then follow me around trying to shoot me repeatedly.” It got bad enough that Rosen says he now walks around with a sawed-off shotgun, so he can dispose of assholes more quickly. He also spent in-game money to make his guns look as menacing as possible to deter players from picking fights with him, though it doesn’t always work. Once you make a character for Online, you can’t change their appearance unless you make an entirely new character.
What Rosen described to The Verge may seem like typical Red Dead Online behavior — outlaws being outlaws — but he swears that players often take stock of what his character looks like before they decide to attack him, rather than just attacking him no matter what.
“I can always tell [it’s racialized] because they stop for a few seconds so they can make out exactly what I look like,” Rosen says. “Sometimes they walk in front of my horse in town and look directly into my face before drawing [their weapon].”
It also only happens with characters who appear white in-game. “The women and black characters are 5000% more chill and we all have a kind of silent understanding to leave one another alone,” Rosen says.
Lordaedonis, a black player who spends a lot of time in Red Dead Online participating in shootouts, says the vibe of the game can dramatically change from one moment to the next for his characters. One minute, he feels like an outlaw, and the next, he might feel like “a runaway from a slave plantation depending on who’s in the lobby.”
Lordaedonis is used to slurs in online gaming — he’s played plenty of Call of Duty — but Red Dead Online feels different just by nature of what the game allows you to do. Rope is included in your offensive toolkit, and while everyone can be lassoed, the mechanic has a distinctly different feel for black players. Sometimes, Lordaedonis says, rivals will hang him off of cliffs after calling him the n-word. And if they don’t try to re-create hangings, the players will make remarks that make a point of reminding him when the game takes place.
“Though, I will say the luxury of [carrying] a knife is something I wish more of my ancestors were able to share,” Lordaedonis says.
These are players who chose to weather no man’s land, but other fans I spoke to say the racialized garbage in Red Dead Online prevented them from getting into the game. One player tells me, “The bullshit I endured on RDO made me quit the game altogether.”
Nearly everyone I spoke to agreed that Red Dead Online has a unique racial problem, but the explanations for the phenomenon ranged widely. Some stipulated that it was just trash talk meant to get under your skin, and race just happens to be one way of achieving that. Perhaps the most common theory posited was that it all comes down to anonymity: when you can look like anyone you want and the game doesn’t penalize you for targeting a specific race, of course there will be bad actors. This isn’t unique to Red Dead Online.
One minute he feels like an outlaw, and the next, he might feel like “a runaway from a slave plantation depending on who’s in the lobby”
“I’ve been playing online games for years and the way people casually call each other racist, sexist, or other demeaning words comes down to the fact that can’t get punched in the face,” Louis says.
While anonymity often gets blamed for the majority of video game harassment and nastiness, it’s a poor explanation for what happens in Red Dead Online specifically. Yes, many people probably feel more comfortable being a jerk when they can hide behind a controller, but people often don’t need the shield of anonymity in the first place. Like video games, historical re-creations create liminal environments where spectators can interact with actors taking up specific roles. And within those spaces, people of color often suffer untoward behavior from white people straight to their face. Such incidents may seem baffling until you consider that some people living in this country look back on prior periods fondly, as if they were the good old days.
Perhaps the most convincing argument for the state of Red Dead Online is that the nostalgia for a historical setting combined with a lack repercussions for racial targeting makes people feel comfortable acting out racism toward vulnerable players. If Red Dead is already a game committed to realism and this period of time is widely known to be awful for people of color, then some players excuse their behavior by thinking it’s only natural for them to be racist themselves. Or better put, by one Red Dead Online player I talked to: “HiStOrIcAl AcCuRaCy.”
Similarly, Bernard Smalls, a contributor to HipHopWired, argues that the game’s setting made a difference in how players treated each other. “I remember a player actually saying ‘get that nigger’ with a Western twang to his voice,” Smalls says. “It was like they felt they have the perfect game to do so.”
The irony, of course, is that while Red Dead Redemption is committed to a certain fantasy of mechanical “realism,” the game itself makes no qualms about its politics. Micah, an antagonist within the game, for example, is a racist character who is clearly established as a terrible person. In a different mission, you find a lover of the Confederacy who makes the protagonist of the game furious. Players flocking to awful role-playing bits seem to miss this, though.
For some veteran black gunslingers, abhorrent racial behavior toward them is just another day in the Wild West. They’re used to it; they’ve learned how to deal with it or tune it out.
“I mean honestly there aren’t too many games where I can go murder KKK members,” Lordaedonis said. “So that’s a plus for me.”
]]>The celebrities of tomorrow are all being minted on social media. It’s no wonder, then, that everyone wants a piece of YouTube. Many stars have tried the platform, with some even amassing a following, but few people have been able to make the transition away from the big screen. Jack Black is an exception.
Last month, the comedian / musician announced the arrival of his new gaming-focused channel, which features videos edited by his son Sam. The video was short, but it smartly incorporated shout-outs to YouTube giants like PewDiePie, all while showcasing Black’s familiar, dramatic humor. A week later, Black’s “Jablinski” channel reached a million subscribers.
This weekend, Black uploaded his first real video to the channel, taking viewers into the Pinball Hall of Fame. The video is raw, and in the description, Black apologizes for the somewhat low quality. Throughout the vlog, the camera shakes as he pans it around. This might sound like a problem, but actually, it’s exactly what makes Jack Black’s approach to YouTube good.
There are no bells and whistles here, no fancy production or editing tricks. The appeal lies 100 percent in Jack Black’s persona and personality, which are strong enough to carry that weight. The video mostly feels improvised and off-the-cuff. This is in stark contrast to, say, Will Smith, who absolutely has a crew helping him plan and edit glossy videos that are only possible because he’s rich. Watching Smith’s videos feels like watching commercial studio products from an official Movie Star. This type of approach tends to makes celebrities feel inaccessible and distant, which is not what vlogs are supposed to be about. YouTube fans demonstrably like to feel as if they’re actually getting to know their entertainer.
Unlike most mainstream celebrities, Black invites viewers to feel like his buddies, tagging along on a trip he’s taking. He breaks out into song, he makes dorky jokes, he gets excited about obscure old games. It’s great. Black feels authentic, which might explain how he’s already piled on 2.6 million followers as of this writing, which is more than half the following Will Smith has built over the last year.
]]>“More people watch gaming video content than HBO, Netflix, ESPN and Hulu combined,” data crunchers at Nielsen say. It feels like we get metrics like these every year, meant to prove just how big and influential platforms like Twitch are. Somehow, though, the cultural impact of live streaming hasn’t felt entirely real. (If it was, Nielsen wouldn’t have to say so.) Sure, tons of people might watch a man in a wig shoot people’s faces off for hours every day, but next to a pop culture giant like Kanye West, a successful Twitch streamer is a microcelebrity. Well, until this year.
2018 saw the rise of the world’s first game for the meme generation: Fortnite. And it exploded with the force of The Dress, multiplied by a thousand. The battle royale shooter was not necessarily the first of its kind, or even the best of its kind. But it didn’t have to be. Instead, Fortnite opted for accessibility by giving its candy-colored island away for free. And, more importantly, Fortnite borrowed from wherever it could, as fast as it could. Is the internet obsessed with something today? The developers will make a joke about it in-game tomorrow. It’s the closest thing we have to a video game that keeps up with endless scroll, and the only one that has provided us with a language as universal as the GIF. You would not believe the places I’ve seen people just bust out into a floss. (For example, in the middle of a dark alleyway.) Fortnite’s main export is not gameplay, but culture. It’s a game that just happens to have a sense of humor, and a penchant for spectacle.
But Fortnite did not accomplish world domination on its own. After all, it is a video game, and all video games have players. And among those players emerged one star: Tyler “Ninja” Blevins.
The gaming community seems relieved to have someone who represents the hobby positively
For hardcore video game fans, Ninja is not a new name — he had a whole career as a Halo pro before anybody even knew what Fortnite was. But his success at the time was comparatively limited. Back in 2014, he never even broke a thousand concurrent viewers on Twitch. But in 2018, Blevins at one point had a livestream with a whopping 628,000 concurrent viewers, ultimately becoming the biggest streamer on Twitch. It’s tough to pinpoint what pushed him over the edge. Blevins credits social media: he was so good at Fortnite, that fans started sharing his clips on Instagram, where they would go viral. But skill isn’t the whole picture, and Blevins often doesn’t compete at the highest levels of the game.
First and foremost, Blevins is an entertainer, and an approachable one at that. With his neon-colored hair and frantic personality, Blevins sometimes feels like he’s a cartoon character — except in this case, you can talk to him. Actually, many fans end up asking Blevins for life advice, and the 27-year-old doles out whatever wisdom he can as he plays. Viewers come for his uncanny ability to outdo John Wick, but they stay because Blevins is a nice enough guy. After years of getting blamed as the harbingers a the never-ending national culture war, the gaming community seems relieved to have someone who represents the hobby positively — for the most part. It also helps that Blevins now has enough clout to attract the likes of rappers like Drake. If there was ever any doubt Fortnite, and by extension Blevins, was a worldwide phenomenon, it’s gone now. Even your mom might know who Ninja is: he’s the boy that played video games with the guy who made “Nice for What.”
But while Twitch may have gotten its first real star, Blevins didn’t seem totally ready for it. Unlike traditional celebrities, internet celebrities often don’t get media trained. For Blevins, that showed. This was the year the streamer accidentally let slip the n-word with a hard R. (He apologized.) It was also the year that Blevins proclaimed that he would not play Fortnite with other women on his stream as a means of preserving his marriage. (He did not apologize.) Blevins’s hyper-visibility, combined with a community that loves to gossip, meant that Blevins also fell into a number of smaller controversies this year. Some fans claim that he’s changed his personality since making it big. Others feel that the fame has gotten to his head, rendering him unable to deal with minor in-game annoyances.
Through it all, Blevins continued to look beyond Fortnite. He’s been on Jimmy Fallon once, Ellen twice. He was on the cover of ESPN, and was recently interviewed by the NYT. He released an EDM album that’s apparently pretty good. He teamed up with Logic and Justin Roiland to promote Fallout 76. He’s the face of Hershey’s new chocolate bar. He’s commentated over Thursday Night Football. He was at the Game Awards. He’s going to host a show at Times Square for the New Year’s ball drop. Perhaps the fandom mini-revolts have less to do with his blunders than a general sense of Ninja fatigue, the understanding that something is getting lost as he continues to grind his way through things that aren’t a victory royale.
Fortnite might not last forever. But Twitch’s first star is determined to get as much out of it as he can.
]]>Fortnite is getting in the holiday spirit with a 14-day event that will introduce something new to the game every step of the way. Today, for example, the game’s grenade launchers have been replaced with snowball launchers, and bushes are now adorned with Christmas lights. The battle bus is also looking very merry this time of year, as are supply drops.
According to Epic Games, the map is getting a variety of changes, which include snowy areas and Christmas trees, among other Easter eggs. Every day of the celebration will introduce a new challenge that will reward players with prizes — the first, which tasks players with joining a creative mode server, doles out a special spray. The item shop also features a variety of themed costumes and skins, including a candy cane wrap.
Every day of the event will also cycle in a new limited-time mode, which right now includes a 33-team playlist and a classic mode that includes weapons currently relegated to the vault.
Perhaps the most exciting inclusion is, as discovered by Redditor FortyandSeven, what appears to be a giant disco ball in the sky. Players predict it will slowly descend onto the island in time for New Year’s Eve. The question is: will it function like a boogie bomb and make the entire map dance? One can only hope.
]]>Hundreds of Koroks, the child-sized forest spirits that can increase your storage capacity, are hidden throughout Hyrule in Breath of the Wild. Everyone knows that the map is full Koroks, but you don’t really get a sense of how flush the map is with these critters until you watch an expert Zelda player collect as many Koroks possible, as quickly as possible.
Known as speedrunners, these savant players compete in a variety of different formats that stipulate the rules for their play through. Some runners, for example, try to blaze through the game as fast as possible, completion rates be damned, while others try to finish every single part of the game. The latter is referred to as 100% speedrun, and one Zelda player in particular, Swiffy, has been optimizing routes for this kind of play through since February 2017. There are many components to a 100% run, such as defeating every boss, but one of the more time-consuming tasks involves collecting all 900 available Koroks in the game.
Swiffy has been documenting their progress through a Twitter account, @BotW100percent, all in an effort to create an eventual exhibition where they shows off their progress. Through that process, Swiffy has developed a fun mini-game where they try to collect Koroks in tight clusters, with the goal of accruing one every 28 seconds or less. Watching them nail this goal feels like wizardry:
The clips may feel particularly wondrous if you don’t follow the world of Zelda speed running, where players have redefined what it means to be good at Breath of the Wild.
Here, fans exploit all sorts of mechanics to make Link move faster — one common method involves whistling while mashing the sprint button to run infinitely. Korok-hunting in particular makes use of Amiibo drops, which can spawn metal boxes that can then be used to vault across the map by using Stasis.
“Shield surfing is another technique that can give some interesting options,” Swiffy told The Verge. “Link is usually forced into his idle animation upon collecting a Korok, but if you shield flip during the jingle, he’ll continue surfing. This can be used to give yourself a headstart on dropping down from high areas, or just to let you continue sliding down slopes as you’re clicking through the text boxes.”
Breath of the Wild may be nearly two years old, but for speerdunners, the possibilities still feel endless.
“I’m still blown away by just how quickly this ridiculously vast game can be completed,” Swiffy says. “I’ve said for a while that my ‘optimistic’ goal is for the completed exhibition to be under 16 hours. Last I counted, there are over 1500 objectives to be completed for a 100% run. As long as something is getting done every 38 seconds, then sub 16 [hours] is absolutely doable.”
]]>Fortnite is a game that just won’t stop. In addition to announcing a brand-new creative mode this week, a new Epic Games store, and the start of season seven, the developers behind the battle royale game announced “The Block” today at The Game Awards, an area of the battle royale island that will highlight some of the best creations made by players in the new creative mode. You can load Fortnite right now and see it yourself at the Risky Reels location, which has been cleared to make space for the new addition.
To enter the competition, players must build something in Creative Mode and share it on social media using the hashtag #FortniteBlockParty. Whatever fans make must follow the new code of conduct, which disallows things like pornographic content and hate speech. Here’s Epic going into the nitty gritty of what makes a submission viable for The Block.
25×25 tile area on a flat section of your island. It’s very important that your creations can fit nicely on The Block.
Try to keep your ‘Memory Used’ less than 50,000. Efficiency is just as important as creativity!
Chests, floor loot and vehicle spawns will be determined by Epic. No need to include these.
Right now, the space is empty, but given how frequently Fortnite updates, it’s probably just a matter of time before that changes. Creative Mode is currently available for anyone who purchases the Battle Pass.
Fortnite is ending the season with a bang. After weeks of teasing a winter storm, a creative mode that promises to make Fortnite the next Minecraft, and a store that may be the first real competitor to Steam, we’ve got one more thing to look forward to — and there are still weeks left in 2018.
]]>Every season of Fortnite brings with it a bewildering amount of change — you can see footage that is months apart and feel like you’re looking at totally different games. With the introduction of planes this morning, Fortnite has once again reinvented itself in a way that might be familiar to fans of a certain large-scale first-person shooter.
Over the last year, the battle royale game has placed more emphasis on vehicles through inclusions such as the shopping cart, the all-terrain vehicle, and arguably, the balloon. While each of these mobility options alters Fortnite in their own right, planes change the feel of the game more fundamentally than anything that came before it. With this addition, Fortnite feels like it’s going after the Battlefield experience — that is, over-the-top vehicle-based action.
Battlefield players like to refer to outlandish, seemingly impossible plays as “Battlefield moments,” something that sets that shooter apart from contemporaries like Call of Duty. While seemingly every first-person shooter loves dabbling with spectacle, the thing that made a Battlefield moment was that it was flashy but completely unscripted, led primarily by the creativity of the player in question.
This defining characteristic of the Battlefield experience started eroding with the advent of battle royale shooters like PUBG, which are entirely defined by surprising, spur-of-the-moment plays. Fortnite took this phenomenon even further by adding constant updates into the mix — it feels like every day I’m discovering an exciting way to kill people in the game. Planes add another ingredient to the mix.
The X-4 Stormwing Plane allows up to four passengers and a pilot. Riders can use a mounted turret, or perhaps get ambitious with their own arsenal — there are many clips of fans sniping people on the ground while in the air, or vice versa. Pilots have the flexibility of flying however they’d like, whether that’s turning on a dime or doing barrel rolls. You can also easily parachute out of the aircraft, and the vehicle itself can cause damage. The plane’s versatility combined with Fortnite’s already expansive armory means there are a wealth of killing possibilities, many of which the developers may have never imagined.
Right now, the top clip on Reddit is a wild dogfight where a player parachutes out of a plane only to have that plane crash right into the enemy, sending their rival down in flames. It’s pretty much Battlefield, except candy-colored.
The update has only been out for a few hours, so it’s likely we’ll continue to see incredible Battlefield-like plane clips as the weekend unfolds. What’s clear right now is that Fortnite isn’t just going after Battlefield. Fortnite is slowly but surely muscling into everyone’s territory. The release of the creative mode, which allows players to build their own games and levels, is reminiscent of Minecraft. Fortnite’s new wraps, which allow for finer weapon and vehicle customizations, carry a taste of Counter-Strike. Pets, which are little creatures that you carry around with you, borrows from Dota 2. Fortnite’s ATK’s can shred air and the game awards you points, like Tony Hawk’s Pro Skater. There’s a golfing mini-game. The recent food fight mode, where players picked a team and fought for dominance, is totally out of Splatoon’s playbook.
It almost feels reductive to call Fortnite a battle royale game — really, it’s becoming every game ever, all at once.
]]>Before Logan Paul got onstage at a flat-earther conference to support a knuckleheaded conspiracy theory, he told the audience he was feeling grateful that day. “I do want to give a special shout-out to my friend Mike for being the catalyst to all this,” Paul said. “I love you. I love you. He’s one of my best friends.”
While many onlookers believe the appearance was a stunt, and the Flat Earth Society seemingly disowned Paul’s involvement in the event, Paul’s deference to Mike, who apparently encouraged the YouTube star to attend the conference, is telling. Mike, aka Mike Majlak, a self-proclaimed “social lubricator,” has become a fixture in the Logan Paul universe — officially as a moral compass for the impulsive YouTuber, but more frequently as an accomplice for his antics. The flat-earth incident is just one of the most high-profile results of the collaboration between the two.
A moral compass for the impulsive YouTuber
Their relationship goes back to 2014 when Paul was still in social media’s comparative good graces. He initially sought an introduction to Paul for calculated reasons: at the time, Majlak was working as a marketing manager at LoveSac, a furniture company that wanted to raise awareness of its oversized beanbag chairs. Majlak saw an opportunity on platforms like Vine where influencers like Logan Paul were racking up millions of views from loyal fans. Making use of Paul’s love for physical stunts, the two worked together on videos where, for example, the YouTuber used a slingshot to lob LoveSacs at motocross legend Travis Pastrana. The partnerships were so successful that on one promotion alone, Majlak claims Paul helped him sell 2.5 million LoveSacs in a single day.
”We did a couple of brand deals, [and] before you knew it, we were really good friends,” Majlak said in a podcast interview earlier this year. From the outset, it sounds like Logan Paul’s recklessness has been a defining feature of their friendship. In that same podcast, Majlak explains that Paul once dropped a priceless painting that almost cost Majlak his job. But these are the sorts of antics that have apparently brought the two together — and perhaps gave Paul the confidence to bring Majlak officially into the business after he filmed the body of an apparent suicide victim in Japan’s Aokigahara forest. Here was someone with a head on his shoulders, successful in his own right, but still fun enough to appreciate Paul’s tendency for the absurd. Maybe he could set Paul on the right path?
After the suicide forest backlash in January, the future of Paul’s career was suddenly up in the air. Brands canceled their advertising deals with him. His premium advertising deal on YouTube was revoked. The name Logan Paul became synonymous with insensitivity, as far as the internet was concerned. A month after the controversy, Paul was back on YouTube, but this time, his vlogs had a new reoccurring cast member.
“I’ve been a bad egg lately,” Paul begins. “You know, you’ve seen the news. I’ve been making some horrible decisions. Team Maverick decided to bring in, essentially a babysitter. Someone who’s still a kid and who I respect, but also kind of has a brain, and that’s Mike … Any time I go to do something I shouldn’t — because I can’t really be trusted with myself anymore — I’m working on it, right? But Mike’s going to make sure that no bad things happen.”
He goes on to say that Majlak’s job was to stop Paul from making irresponsible choices on YouTube, a role that ends up becoming a gag in early 2018 videos. While ostensibly most of his responsibilities happen offscreen before a video is uploaded, Majlak sometimes makes jokes about what the legal team allows Paul to upload to the platform.
Being a YouTuber is much like living in a Wild West of outrageous content
While “YouTuber” is still fairly young as a professional career, it’s becoming increasingly standard to hire teams to support content creation. For instance, Extra Credits, an educational YouTube channel with 1.7 million subscribers, has an accountant who doubles as a lawyer, a community manager, a communications director, and a director of business development. Many midsized YouTube channels hire teams to help them research, edit, or shoot footage, depending on the needs of the channel. Even channels that are largely the work of a single personality may still need to enlist the help of outside forces. Boundary Break, a YouTube channel that explores what hides beyond the camera in video games, still has contributors who help with things like animation.
These are support networks with obvious parallels in traditional entertainment, where major stars might employ entourages including everything from a hairstylist to a cook to a lawyer. But in the YouTube world, handlers are a more recent phenomenon for influencers. So many of the controversies born on the platform, from anti-Semitic stunts to unfulfilled event fiascos, seem to have a common denominator: lack of experience and oversight. YouTube has its Terms of Service guidelines and a widely misunderstood algorithm that determines what content gets the most platform promotion, but for the most part, the video company prefers a hands-free approach for its creators. Being a YouTuber is like living in a Wild West of outrageous content.
During their early vlog appearances together, Paul plays up Majlak’s supervising role, at one point even patting himself on the back for not doing something brash and irrational in front of Majlak, like kicking a ball inside of a store. “That is something an immature person would do,” Paul says.
More recently, after YouTube “documentarian” Shane Dawson launched a series on Logan’s younger brother Jake Paul, Majlak can be seen in the background of a defensive video where Jake rebuffs speculation about his mental health. While Majlak barely says anything in the footage, he leaves the impression that he’s there to make sure Jake doesn’t say anything that could get him in trouble, especially given the tricky nature of the video. Logan asserts that he’s not a sociopath, but has sociopathic tendencies.
For people who haven’t seen the introduction videos, though, it’s easy to confuse Majlak for just another one of Logan Paul’s buddies, someone who’s primarily around to provide comedic support and merchandise plugs. If Logan Paul drives over a car, Majlak might be in the passenger seat. If Logan Paul decides to prank his brother with a cooler full of rotting food, Majlak straps up and helps him secure the package with duct tape. While Majlak’s original role was ostensibly to be the one to say “no” to Logan Paul, views be damned, he appears to have become a yes-man over time. During a video uploaded in March, both Paul and Majlak encourage a BMX biker to shred Paul’s roof, even as Paul’s actual manager yells from a distance, “This can’t happen.” “He signed the waiver,” Paul responds.
While neither Paul’s team nor Majlak responded to The Verge’s requests for comment, it’s possible that his role at the Maverick house changed over time. During an early vlog on his channel, Majlak briefly touches on an action plan that Logan Paul drafted up before returning to YouTube. It’s unclear whether Majlak played an advisory role. This month, Majlak moved into Paul’s home, which the YouTuber celebrated by planting an actual alligator in Majlak’s room.
Majlak is also a co-anchor in Paul’s new podcast, which includes a recent episode where he says he helps Logan make money. The podcast, combined with Paul’s boxing stint this year, makes it seem as if he’s trying to diversify his revenue streams in a long-form format where it’s harder to have stunts misfire. Even so, Majlak suggests that he’s still doing his part to keep Paul on track and focused, including by making sure he doesn’t get distracted by dating.
“I’m one of the key guys in charge of making sure he keeps driving freakin’ revenue here, so my main goal is, when I see him getting too tight with a girl, I’ll like, run interference,” Majlak said.
In a year full of highly visible controversies and creator burnout, one of the biggest conversations YouTubers are having among themselves is about the importance of having the right sort of support network. Some YouTubers prefer to do everything on their own, meaning that they have no checks or balances to keep them on the right path. Other YouTubers have people around them, but fame and influence make it hard to rein in a star. Even YouTubers who get the feedback they need might not be willing to listen or seek help until after a backlash. A week before the events in Japan, Paul got a warning from his then-girlfriend about his antics that he did not heed.
“Yo, this behavior is going to bite you in the ass,” he says she told him at the time. “I don’t know how, I don’t know when, but you’re going to crash and burn.”
Controversies are often a fast track to a lot of views, but those views can have consequences
Logan Paul may arguably still be up to his old Jackass-style tricks, but on his channel these days, the stunts feel safe compared to some of the stuff he uploaded in 2017. And, more importantly, despite the fiasco at the start of the year, his career is still alive. Paul’s podcast, meanwhile, paints a picture of a creator who wants to move away from his young audience on YouTube. Every upload comes with a warning that the content is “for mature audiences only.”
What we witnessed in Japan, then, comes off as an unfortunate side effect of YouTube’s slow realization that controversies are often a fast track to a lot of views — but those views can have consequences. Hollywood learned this lesson a long time ago, but the necessity of creator-built oversight and professional guidance will likely be a growing concern for the video platform going into 2019. To wit, one of Shane Dawson’s suggestions for the equally infamous Jake Paul at the end of his docuseries is that maybe he needs to hire someone to advise him. Majlak is likely one of the first of many YouTube fixers to come.
]]>Music videos haven’t felt like a communal event since the heydays of MTV and TRL Live, but with the advent of live-streaming, the shared experience may be making a comeback. Today, Ariana Grande debuted the video for her relationship-themed single, “thank u, next,” and a lot of people got together on YouTube to watch it at the same time.
With services like Twitch, this phenomenon has become fairly standard when it comes to video games, commentary, and certain types of announcements, but Grande’s video may be the first time the live streaming format has been used for a high-profile music video. The hype was helped by Grande’s teases on social media, which hinted that the video would be a homage to Mean Girls, a movie that has become a cultural touchstone for millennials. The song itself has also become a point of fascination on the internet thanks to how public Grande has been about her relationship struggles on social media.
Other references to various iconic chick-flicks abound in the “thank u, next” video, as do a number of hilarious cameos. The highlight, for me at least, has to be Kris Jenner’s appearance as Ariana’s mother — as my colleague Julia Alexander pointed out to me, we now have an update to the “you’re doing great, sweetie,” meme. Judging from the reactions in the chat, I wasn’t alone in feeling this way.
Grande has had a big week on YouTube: prior to this, she launched a four-part docuseries chronicling her recent tour. The docuseries heavily features entire songs from the concerts, and also gives a behind-the-scenes look at Grande’s life on the road, especially after the tragic Manchester attack. The episodes are being released for free weekly here, though YouTube Red subscribers can watch the whole thing now.
Update November 30th: A YouTube Music representative informs The Verge that the actual concurrent viewership number is 829,000 viewers, marking a record for Premieres on YouTube.
]]>Fallout is a franchise defined by its lawlessness: in the wasteland, nothing can stop denizens from succumbing to their worst tendencies. Fallout 76 leans into the chaos by allowing fans to interact with one another, but recently, one group of players took things too far.
Fallout 76 supports up to 24 players per server, and these participants can talk, trade, and group-up with one another. While the game does allow player-versus-player combat, the feature is opt-in. However, there’s nothing stopping players from following you around and bothering you even if you don’t actually want to engage with them, especially given that Fallout 76 tells you where everyone is at any given time. You can, however, turn off voice-chat for your team.
As reported by Eurogamer, a day after Fallout 76’s launch, one player took to Twitter to share footage of a group harassing them. Through laughs, group members said they were targeting “gays” that they were setting out to “eliminate.” They continually attacked the player as they denounced “queers.” The clip has been watched over 16,000 times as of this writing.
Initially, the players in the clip were banned for only three days, but that punishment was recalculated shortly afterwards.
“We gave an initial ban of three days while our CS team looked into the matter further to verify the individuals involved and what took place,” a Bethesda spokesperson told Eurogamer. “After additional review, we have now permanently banned the players we’ve identified.”
Bethesda confirmed to The Verge that it spoke to Eurogamer, but had nothing to add. For their part, AJpls, the player targeted in the clip, critiqued Bethesda’s limited reporting options for Fallout 76, and suggested that the game should have non-PVP servers to avoid this sort of problem.
“These guys were running around targeting people and what if they targeted a kid playing that was struggling with their identity?,” AJpls told Eurogamer. “What if they said all those things to someone that was playing solo and didn’t have anyone to talk to? That can really mess someone up.”
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