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OK, but please tell me ‘Cry Share’ is a real company.

Slate Auto, the secretive EV startup backed by Jeff Bezos, dropped a bunch of concept versions of its $25,000 electric truck in California over the weekend to emphasize the vehicle’s “transformative” powers, TechCrunch reports. The company is planning an official reveal later this week.

But as noticed by The Autopian’s David Tracy, the concept vehicles are sporting some, shall we say, unique camouflage. One was wrapped in pink and blue advertising for a fake company called “Cry Share” that offers to drive around your crying infant until they fall asleep. Sounds legit.

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