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Mark Zuckerberg can’t keep up with deepfakes.

Meta, which purports to be a leader in AI, has been unable to stop the proliferation of deepfake advertisements impersonating Financial Times writer Martin Wolf on Facebook and Instagram. “Is it really that hard or are they not trying, as Sarah Wynn-Williams suggests in her excellent book Careless People?” Wolf asks. There’s also a fairly incredible graph showing the number of deepfakes skyrocketing after the FT told Meta about the scam. This article isn’t behind FT’s paywall— and it’s definitely worth your time.

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