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I can’t believe how many Japanese adults spent their rent money on gacha pulls.

In a 1,000 person survey of 20–29 year olds by a major Japanese bank, nearly 20 percent admitted: they once spent so much money on in-game purchases that they couldn’t cover living expenses.

We — and regulators — have long known these games can potentially be addictive, even if you’re aware of the risk. There are dozens of billion-dollar games as a result; now, an entire generation may have “gambled my rent away on cute digital characters” as a shared cultural touchstone.

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