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Meta

Meta, the parent company of Facebook, Instagram, and WhatsApp, counts more than 3 billion monthly users across its family of apps. Now, it’s trying to build the next generation of services in virtual reality and the metaverse through Meta Quest headsets and Horizon Worlds — all while dealing with antitrust pressures, privacy concerns, and younger users shifting to other platforms.

Why AI researchers are getting paid like NBA All-Stars

The Verge’s Hayden Field and I chat about how AI researcher became the most lucrative tech jobs of all time.

Oakley Meta HSTN Limited Edition review: a polarizing choice

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Verge Score

Great for outdoorsy folks. Everyone else, get the Ray-Bans.

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Richard Lawler
Mark Zuckerberg’s ‘personal superintelligence’ AI pitch.

The guy who renamed Facebook to Meta went long with a blog post this morning about a grandiose AGI-ish vision for artificial intelligence and why his company is so invested in it. It also might help explain why Meta is making huge offers to hire “post-money” AI experts who aren’t completely convinced Meta is the place to be.

We’re still churning through the whole thing, but you can start with Zuckerberg’s accompanying video right here.

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Emma Roth
Meta is testing out “AI-enabled” job interviews.

The company plans on holding mock interviews where it will give coding candidates access to an AI assistant, according to a report from 404 Media.

“We’re obviously focused on using AI to help engineers with their day-to-day work, so it should be no surprise that we’re testing how to provide these tools to applicants during interviews,” a Meta spokesperson told 404 Media.

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Jay Peters
Meta will no longer show political and “social issue” ads in the EU.

The company is making the change starting in October “in response to the EU’s incoming Transparency and Targeting of Political Advertising (TTPA) regulation, which introduces significant operational challenges and legal uncertainties,” according to a blog post.

Google announced in November that it would stop serving political ads in the EU due to the TTPA as well.

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Victoria Song
A closer look at Meta’s wristband for controlling devices.

Meta’s hinted at this kind of wristband before, but The New York Times just published a deeper dive based on a research paper published in Nature. The neat thing is it can “predict” what you’re going to do based on electrical signals sent from your brain through your muscles. This isn’t a new concept. Third-party straps like the Mudra Band do similar things. But according to my colleague Alex Heath, this particular band will launch at Connect with Meta’s Hypernova glasses.

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Jess Weatherbed
Instagram addresses its creep problem.

Adult-managed accounts that primarily post pictures of children will no longer be recommended to adult users “who have shown potentially suspicious behavior,” according to Meta, and vice versa — making them harder to find in Search. This was announced today alongside new features for teen accounts that make it easier to report and block unwanted contact in DMs.

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Jay Peters
Threads is trying to entice creators with improved analytics.

The changes include tools to compare post performance over time and see where people encounter your posts. You can read more about the changes in a blog post or on Threads.

An image showing screenshots of Threads’ post insights.
Image: Meta
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Thomas Ricker
Instagram enshittification.

Reportedly in testing since June, I’ve now been served three of these unskippable “Ad break” ads over the last two days. It’s jarring, and has accelerated my desire to quit the platform that’s increasingly less fun and flooded with AI slop.

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Dominic Preston
Threads is going for the boomers.

Meta appears to be testing the option to sign up for its X rival with a Facebook account, as it slowly separates Threads from its Instagram origins, with a support page but no official announcement yet. It opens up a new audience for the app, which is closing in on X’s daily active user numbers.

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Jess Weatherbed
Meta reportedly takes more talent from OpenAI.

Researchers Jason Wei and Hyung Won Chung are said to be joining Meta’s superintelligence lab, the latest of several high-profile OpenAI researchers and developers to be plucked by the social media giant. That would make this the second big move in as many years for Wei and Won Chung, who left Google’s Brain research group to join OpenAI in 2023.

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Jay Peters
Meta is building “several” multi-gigawatt compute clusters, according to Mark Zuckerberg.

“We’re calling the first one Prometheus and it’s coming online in ‘26,” Zuckerberg says. “We’re also building Hyperion, which will be able to scale up to 5GW over several years.”

He also pointed to a SemiAnalysis report that goes into detail about Meta’s AI “Superintelligence” strategy, including where the company has made some missteps and how it’s moving forward.

Meta is trying to win the AI race with money — but not everyone can be bought

Zuckerberg is picking off top talent from across the industry, and OpenAI might be more vulnerable than most.

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Jess Weatherbed
Threads is catching up to X on mobile.

According to Similarweb data reported by TechCrunch, the Threads mobile app reached 115.1 million daily active users in June, compared to the 132 million daily actives for X and 4.1 million for Bluesky. But while X’s growth declined by 15.2 percent year-over-year on mobile, Threads has increased by 127.8 percent during the same period.

X only has to take Meta seriously on iOS and Android, however, given it’s still thrashing both Threads and Bluesky for web visits.

A chart showing the daily active users for X, Threads, and Bluesky in June, 2025.
Meta’s Threads is coming for X’s mobile ad revenue.
Image: Similarweb via TechCrunch
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Richard Lawler
Meta’s ‘superintelligence’ hiring spree adds an AI leader from Apple.

Bloomberg reports that Mark Zuckerberg’s latest high-priced AI hire is Apple’s foundation AI model leader, Ruoming Pang, based on an offer worth “tens of millions of dollars per year,” plus Yuanzhi Li from OpenAI and Anton Bakhtin from Anthropic.

Last week, former Apple AI lead Daniel Gross confirmed his departure from the startup Safe Superintelligence Inc., reportedly also to join Meta’s team. Bloomberg’s sources said Pang’s departure “...could be the start of a string of exits.”

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Jay Peters
Apple joined Threads.

The company doesn’t have any posts on the platform yet, but you can follow its profile now.

@Apple on Threads

[threads.com]

Did AI companies win a fight with authors? Technically

Meta and Anthropic defended AI training as fair use, but with major caveats.

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Meta says it’s winning the talent war with OpenAI

A Meta exec calls Sam Altman “dishonest,” my conversation with the startup CEO who is suing OpenAI, and AI is coming for games.

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Jay Peters
Instagram and TikTok may launch apps for TVs.

YouTube is a hit on TVs, and Meta and TikTok are looking to get in on that battleground, The Information reports. What will launch first: Instagram for TV or Instagram for iPad?

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Elizabeth Lopatto
Are LLMs making our thoughts beige?

Kyle Chayka, who wrote for this website about the “airspace” aesthetic created by social media, is now looking into how LLM models affect creativity. He suggests that if Silicon Valley once homogenized decor — and, to some degree, created beige influencers — it may now be making LLM users less original, too.

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Jay Peters
Instagram’s Edits is getting keyframes.

The recently-launched CapCut clone is also adding more text effects and will let you apply voice enhancement to voiceovers. Check out all of the new updates in a post from Instagram’s Creators account.