Nearly two years ago, Framework announced one of the most ambitious laptops ever live on a San Francisco stage, plus an AMD upgrade for its modular Intel machines. On February 25th, it’s promising “an even bigger set of announcements,” and that it’ll show “everything that we’ve been working on for the last two years.”
Framework will reveal new gadgets on February 25th — can you decipher its glyphs?
One will be available to preorder right away.
One will be available to preorder right away.


What could that mean? Well, the modular repairable gadget company did raise $18 million last April to expand beyond the laptop, but it’s not at all clear that’s what we’ll see, and a spokesperson wouldn’t comment when I asked. Instead, the company’s choosing to tease us with some pictograms! Look:
So we’re getting a “beach ball downward facing dog,” something Flash-y, and something worthy of a gamepad-only LAN party that serves knockoff Cheetos, yes?
(In all seriousness, my money’s on that first one being a convertible Chromebook with a backflipping 360-degree hinge — after all, Lenovo’s “Yoga” laptops famously cemented the convertible category.)
What are your guesses?
Three more things that caught my eye:
- “We will be opening pre-orders on at least one new item that day, so if you’re in the market for repairable, upgradeable, long-lasting consumer electronics products, you may want to create an account ahead of time to be ready.”
- “[W]e’re ready to bring this mission and product philosophy to even more of the world, one category at a time.”
- Framework fans willing to travel in the SF Bay Area can apply to attend in person.
Here’s the event page, with a live countdown and notify me button. Lastly, here’s the pre-prepped livestream which should go live at 10:30am PT / 1:30pm ET. Oh, and I’ll be there in person.
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