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E Ink supersized the Kindle Colorsoft’s screen to create digital posters.

Although other versions of the company’s e-paper tech are already used as low-power alternatives to LCDs for digital signage, E Ink announced a massive 75-inch version of its Kaleido 3 color displays typically found in smaller devices.

E Ink’s Kaleido 3 Outdoor can display up to 4,096 colors (much less than its Spectra 6 technology) and can be used indoors or out in temperatures ranging from around five to a scorching 149 degrees Fahrenheit.

A 75-inch E Ink billboard inside what appears to be an AI-generated shopping mall.
E Ink’s 75-inch Kaleido 3 screens can be used indoors or out, even in sub-freezing temperatures.
Image: E Ink
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