The entire story of Twitter / X under Elon Musk
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Not advertising on X could be bad for business.
This Wall Street Journal reports that beyond suing an ad group for an “illegal” boycott, X lawyers and executives have indicated that brands need to spend more on the Elon Musk-owned platform “or else.”
Ruben Schreurs, the CEO of an ad consulting firm, Ebiquity, is quoted saying the reason brands are choosing the route of spending a minimum viable amount on X is “Not because they want to advertise there and run their ads adjacent to the content on X, but because they are afraid of legal and political ramifications of not doing so.”
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