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Alexa engagement continues to grow.

That’s according to Amazon’s new devices and service chief Panos Panay, who just took the stage at Amazon’s big Alexa event in New York City.

The engagement metrics he’s referencing are a little unclear, but he says customers used Amazon’s virtual assistant 20 percent more in 2024 than they did in 2023.

Image: Chris Welch / The Verge
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