Apple launches a new celebrity hub that’s all about Apple

Apple has quietly launched a new website called “‎Snapshot on Apple” that presents viewers with a carousel of celebrities and information on where you can find their work across the company’s services.

The website, spotted by 9to5Mac reports, presents two slowly moving rows of celebrity images, with no way to manually scroll or search them. In total, we have counted 36 profiles, including Bad Bunny, Dua Lipa, Matt Damon, Serena Williams, Kendrick Lamar, and Drake.

The more useful part of the site is when you click into the cards. Each one takes you to a mini-profile of the celebrity and presents you with names and images of content they’re featured in with links out to Apple’s TV, Music, and Podcasts apps. They’re a bit like Apple-specific versions of the Feature.fm or Linktree pages that artists use to direct fans to their latest work.

For instance, if you explore Zendaya, the page says that she’s an American actress and singer, and includes a “more” button that can bring out her full text profile. Under that card you can click to access content Zendaya is in, like Spider-Man: No Way Home, or her Podcast appearance on The Late Show Pod Show with Stephen Colbert.

For now, Apple’s Snapshot seems like an unfinished product or perhaps something that’s meant to be part of an upcoming app or feature.