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Apple tried to get Tim Cook a role in The Studio.

“They asked if we could use Tim Cook instead, and we said no,” Seth Rogen, who serves as co-creator, writer, director, executive producer, and the star of the show, said to Business Insider. The show’s eighth episode did feature Netflix co-CEO Ted Sarandos, who played himself.

Tim Cook did get the Severance treatment, at least.

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