Hemphill uses this to show that friends and family posts, found mostly in the Feed and Stories, are still core to the app. Over a few days in April 2022, less than 1 percent of Facebook users and about 5 percent of Instagram users who watched Reels did not also spend any time in the Feed or Stories features. “The point here is that yes, users are in addition spending time on Reels, but that Feed and Stories remain fundamental to at least part of the experience of the vast majority of users.”