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How much did Meta care about a ‘competitive moat’?
Boasberg pushes back on Hemphill’s framing of the Instagram acquisition as an effort to maintain a competitive moat. Hemphill references a 2012 email where Zuckerberg discussed the importance of keeping Instagram running after buying it to prevent another app from filling the vacuum. But Boasberg says this seems contrary to what actually played out: Meta invested in the app and it experienced massive growth. “This competitive moat seems a minor factor in its decision making,” he says. Hemphill says the moat was Meta’s intent at the time, even if the app ultimately exceeded expectations.
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