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When ads get better, Meta shows users more of them.
Back to friendlier-questioning from the FTC, Hemphill says that while ad quality might be improving, Meta is behaving like a monopolist in what it chooses to do with those quality gains. In a more competitive environment, Hemphill says, Meta would pass on those gains to consumers by letting them enjoy the same amount of ads, but at a higher quality. Instead, he says, Meta dials up the knob to show them more ads.
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