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Posted
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Mia Sato
YouTube will use Gemini to place ads in videos.

The company says its new ad system will use AI to place ads in videos at “contextually relevant” moments where viewers are most likely to be engaged. YouTube announced the feature on Wednesday at its annual Brandcast event for advertisers.

A YouTube video bar showing a “targeted moment” and the Gemini-identified ad window directly following.
Image: YouTube
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