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Lauren Feiner
YouTube benefits most when people reduce their Instagram usage.

In List’s experiment, Instagram users who were incentivized to reduce their usage of the app diverted their time to YouTube more than other apps he tracked. The video app saw an 18.9 percent diversion rate, while Snapchat, which the FTC says Instagram directly competes with, sees a 2.2 percent diversion rate. Facebook users incentivized to lower their usage diverted the greatest share of their time to Google Chrome at a rate of 9.3 percent.

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