L
Facebook and Instagram benefited from India’s TikTok ban.
List uses the “natural experiment” that booted 200 million TikTok users from the app to argue that consumers see it as a fitting substitute for Meta’s apps. Within about two weeks of the ban, he says, Facebook and Instagram saw 20 percent increases in time spent on their apps. This means, according to his analysis, that TikTok should be considered a relevant competitor to Meta.
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