M
Instagram ponies up (again).
The company is paying a group of creators to refer people to Instagram, Business Insider reports. Influencers can earn $100 for every new user or 1,000 visits to the Instagram app, with a $20,000 limit.
Instagram regularly tests monetization bonuses in an effort to juice engagement: they’ve paid people to post Reels and ditch TikTok, for example. But the Reels bonuses were touch and go for creators, with Instagram killing the program in 2023.
Instagram is offering creators up to $20,000 to bring people to the app
[businessinsider.com]
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