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Mia Sato
Getting attention has never been harder.

If you’re a celebrity promoting a new movie or your latest album, you used to follow a standard playbook of late night shows, magazine cover stories, or daytime talk shows. Now you have to do all that and eat chicken wings with YouTubers or give your hottest take while riding the subway. The New Media Circuit is a powerful driver of views, likes, and comments — but does it actually sell anything?

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