Skip to main content

Xbox cofounder J Allard is working on ‘breakthrough’ devices at Amazon

There are multiple job listings for Allard’s ZeroOne team.

There are multiple job listings for Allard’s ZeroOne team.

acastro_STK103__01
acastro_STK103__01
Image: Alex Castro / The Verge
Antonio G. Di Benedetto
is a reviewer covering laptops and the occasional gadget. He spent over 15 years in the photography industry before joining The Verge as a deals writer in 2021.

Amazon has a new ZeroOne team focused on “breakthrough” devices, and it’s led by Xbox cofounder and former Microsoft executive J Allard, CNBC reports. Based on a job listing for the team, one of those products is a smart home device.

J Allard was one of the main faces of the original Xbox and Xbox 360 consoles, and during his nearly 20-year tenure at Microsoft, he also worked on the Zune MP3 player, Kin phones, and Courier tablet prototype. He joined Amazon to focus on “new ideas” in late 2024.

Job listings for his ZeroOne team at Amazon include senior roles in applied science, product marketing, and customer insights. The description for the applied scientist role says the person will work on “a new smart-home product,” while the product marketing job description vaguely mentions work on “an Amazon device.”

Related

It’s unclear when a product from ZeroOne might actually be released.

Smart home tech isn’t anything new for Amazon, as the company already has various product lines within its Alexa ecosystem, including Echo devices, and even other brands it owns, like Blink and Eero. Amazon’s Alexa event in February was focused almost solely on its new AI-powered Alexa Plus smart assistant, which is still invite-only and carries a $20 per month subscription fee.

Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.