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Business Insider lays off 21 percent of staff to “endure extreme traffic drops.”
As reported by The Information and Axios reporter Sara Fischer, CEO Barbara Peng emailed staff on Thursday announcing Business Insider is “scaling back on categories that once performed well on other platforms” and mostly exiting its search-reliant Commerce business in an apparent acknowledgement of Google Zero, despite Sundar Pichai’s rebuttals.
Now it’s shrinking, noting “70 percent of our business has some degree of traffic sensitivity,” while going all-in on AI with a push to use Enterprise ChatGPT, gen-AI site search, an AI paywall, and other products.
Business Insider Lays Off 21% of Staff
[theinformation.com]
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