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Emma Roth
The Oversight Board says Meta has an AI deepfake problem.

On Thursday, the Oversight Board overturned Meta’s decision to leave up a Facebook post showing an AI deepfake of Brazilian soccer star Ronaldo Nazário in an ad for a gambling app. The ad was viewed more than 600,000 times and received more than 50 reports.

The Oversight Board points to a larger problem at Meta, saying it is “likely allowing significant amounts of scam content on its platforms” and that reviewers aren’t “empowered” to enforce the platform’s policy against deepfake scams.

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