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Posted
J
Jess Weatherbed
YouTube is helping creators pitch themselves to brands.

The video platform is launching a new “open call” feature that allows creators to effectively audition for brand partnerships. Companies can publish campaign briefs to the YouTube Partner Program hub where creators then submit video content for the brands to review and approve, which may prevent smaller creators from being overlooked.

A screenshot taken of the YouTube open call feature.
Open call should make it easier for creators to persue branded promotions compared to individually contacting companies for opportunities.
Image: YouTube
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