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What’s with that RabaT4Xl logo?
When I first saw the Robotaxi wordmark, I assumed someone had already vandalized the car like a Waymo caught in a protest. The creative experts consulted by Fast Company are even more critical of the cyberdork aesthetic:
“A good logo always tries to convey the brand promise,” says type designer and Hoefler & Co. founder Jonathan Hoefler. “And this one definitely foreshadows the tragic collisions ahead.”
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