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Mia Sato
Substack wants to reinvent the wheel.

In recent years the newsletter platform has tried to expand to micro-blogging, TikTokers, and full websites. Now the company is inching towards something its leadership has long criticized: advertising and social networks.

The New York Times reports that Substack is doubling down on its Notes feature, which is similar to X or Meta’s Threads. Substack raised $100 million in a recent funding round. In June, the company said it wasn’t planning to be profitable anytime soon.

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