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Tesla

Founded in 2003, Tesla is the top manufacturer of electric vehicles in the US. Led by billionaire CEO Elon Musk, the automaker upended the industry with the futuristic designs and technology of the Gigafactory, the Model S sedan, the Model X SUV, the mass-market Model 3, and soon, the Model Y compact SUV and the unconventional, Blade Runner-inspired pickup Cybertruck. The company has also experienced a number of growing pains on the path to that status as a leader, including public clashes with government agencies, and it commonly faces questions about its technology, issues with its manufacturing, and the treatment of its workforce. The Verge covers all of Tesla’s product launches and ambitions, including energy generation and storage, and the push towards autonomous cars.

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Dominic Preston
When is a Tesla Robotaxi not a Robotaxi?

When it’s in the Bay Area. Tesla has sent out invites for its “ride-hailing service,” conspicuously absent any Robotaxi branding.

Tesla doesn’t have permits for autonomous taxis in California, so its rides include a supervisor in the driver’s seat, who Reuters reports must be “ready to take over at all times” — in Austin the supervisor sits in the passenger seat. A first fan video shows the car doing most of the work, but the human driver’s hands always stay near the wheel.

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Richard Lawler
Elon Musk says Samsung’s mystery $16.5 billion AI chip deal is for Tesla.

A regulatory filing surfaced Monday morning in Korea showing the underperforming electronics giant won an order to build chips for an unnamed large global tech company in a contract that runs through 2033.

Then, a few hours later, Elon Musk tweeted the arrangement was for Tesla’s “next-generation AI6 chip,” built at Samsung’s plant in Texas, confirming an earlier report by Bloomberg.

Update: Added info from Elon Musk’s tweet.

Tweet by Elon Musk reading “Samsung’s giant new Texas fab will be dedicated to making Tesla’s next-generation AI6 chip. The strategic importance of this is hard to overstate. Samsung currently makes AI4. TSMC will make AI5, which just finished design, initially in Taiwan and then Arizona.”
Image: Elon Musk (X)
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Andrew J. Hawkins
Elon Musk finally admits the new, more affordable Tesla is just a stripped down Model Y.

Tesla has been promising more affordable models as the thing that will help pull it out of its current rut. But in an earnings call Wednesday, the company’s CEO came right out and confirmed rumors that it would just be a stripped down version of the Model Y, rather than a brand new vehicle program. “It’s a Model Y,” Musk said. “I let the cat out of the bag there.” The cheaper Model Y is currently in production and expected to go on sale in the fourth quarter of 2025. (Musk’s response to the question starts at 1:00:14.)

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Andrew J. Hawkins
Tesla touts its first fully driverless vehicle delivery with a photo of the car violating parking rules.

The delivery took place in Austin, Texas, last month. Apparently the vehicle did fine until it arrived at its destination, at which point it promptly parked in a fire lane. This photo appeared in the company’s second quarter earnings report for shareholders. Nice work, everyone.

photo of Tesla driverless delivery vehicle in a fire lane
Screenshot: Tesla
Everything Eater editors ate at the Tesla Diner in Los AngelesEverything Eater editors ate at the Tesla Diner in Los Angeles

Eater editors taste through half the menu at the new Tesla Diner in Los Angeles

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Andrew J. Hawkins
New Trump tariffs on graphite will make EVs even more expensive.

EV prices could go up by as much as $1,000 thanks to the Trump administration’s decision to impose a 93.5 percent tariff on graphite imports from China. Tesla lobbied against the levy, arguing that US-based graphite producers aren’t prepared to supply the essential battery material “at the quality and purity required by Tesla and other battery cell manufacturers.” But those pleas fell on deaf ears. In addition to Tesla, companies like Ford and Panasonic that are building battery plants in the US are going to be negatively impacted.

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Andrew J. Hawkins
Tesla’s head of sales is outie.

The Wall Street Journal reports that Troy Jones, director of Tesla’s North American sales, is leaving after 15 years at the company. This comes after Tesla reported a steep drop in sales for the second quarter. Other execs have similarly been fleeing. Elon Musk fired Omead Afshar, who formerly led operations in North America and Europe. And the company’s director of human resources for North America, Jenna Ferrua, departed in June, according to the Journal. The C-suite is getting thin.

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Dominic Preston
Tesla’s India launch isn’t a short-term fix.

Don’t expect Elon’s EV company to turn its fortunes around any time soon after launching in India today. It may be the world’s third-biggest auto market, but EVs make up less than 5 percent.

Throw in heavy auto import tariffs that leave the Indian Model Y priced almost a third more than in the US, and it’s clear Tesla should expect a slow start.

The great EV pullback has begunThe great EV pullback has begun
Electric Cars
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Jess Weatherbed
Grok is coming to Teslas.

The xAI chatbot will arrive on Tesla vehicles by “next week at the latest,” according to Elon Musk, who previously said in January that it was “coming soon.” This wasn’t mentioned during last night’s live demo of Grok 4.

Tesla is already struggling with its Musk-associated image problem of course, but it’s not like Grok has had any “politically incorrect” meltdowns lately that could make it any worse.

A screenshot taken of a post Elon Musk made to X about Grok coming to Tesla vehicles soon.
A match made in... well. Lets just see if he delivers on that deadline.
Image: Elon Musk via X
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Richard Lawler
Elon Musk says he’s formed a new political party.

Apparently following through on his threat to challenge Republicans who supported Donald Trump’s budget bill, Musk tweeted, “Today, the America Party is formed to give you back your freedom.” He also said it will be ready next year -- a “consistently proven wrong” theme for Musk.

“One way to execute on this would be to laser-focus on just 2 or 3 Senate seats and 8 to 10 House districts,” to hold a deciding vote on “contentious laws,” said Musk on Friday.

Screenshot: Elon Musk (X)
‘We are the media now’

Why Tesla’s robotaxis were dominated by Elon Musk superfans.

Mack DeGeurinCommentsComment Icon Bubble
Here’s a running list of all of Tesla’s robotaxi mishaps so far

Tesla’s robotaxis have been on the road in Austin for just three days, and already there have been nearly a dozen incidents of bad driving behavior.

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Andrew J. Hawkins
No, MKBHD will not be shaving his head.

A bunch of Tesla fans seem to think that the popular YouTuber needs to shave his head now that Tesla has successfully launched its (very limited, still in beta) robotaxi service. After all, that was the bet he made last year, right? Not so fast, Marques says. Here he is on the Waveform podcast reminding us about the actual bet he made.

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Thomas Ricker
What’s with that RabaT4Xl logo?

When I first saw the Robotaxi wordmark, I assumed someone had already vandalized the car like a Waymo caught in a protest. The creative experts consulted by Fast Company are even more critical of the cyberdork aesthetic:

“A good logo always tries to convey the brand promise,” says type designer and Hoefler & Co. founder Jonathan Hoefler. “And this one definitely foreshadows the tragic collisions ahead.”

A vehicle Tesla is using for robotaxi testing purposes on Oltorf Street in Austin, Texas, US, on Sunday, June 22, 2025.
A vehicle Tesla is using for robotaxi testing purposes on Oltorf Street in Austin, Texas, US, on Sunday, June 22, 2025.
Photo: Tim Goessman/Bloomberg via Getty Images
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Andrew J. Hawkins
Yep, that’s a Tesla robotaxi driving on the wrong side of the road.

By most accounts, the company’s robotaxi launch in Austin yesterday went off without a hitch. Most of the Tesla fans and influencers who received invites to test it out said the experience was “smooth” and “natural.” But you knew something was going to happen, and that something turned out to be a robotaxi briefly driving in the opposite lane of traffic. Not a good look.